BUNDABERG is known for its spirit. Now that spirit is giving back to the flood-hit city.
Bundaberg Distilling Company is launching a special edition of its Bundy Rum to help rebuilding efforts after the city was ravaged by its worst floods ever last month.
Each flood-affected household will be given a free bottle of the new Road To Recovery Series rum bearing the name of the street it is on.
The remaining bottles to be sold for $60 each and will only be available at the distillery gate, in a bid to attract more visitors to the city.
All proceeds, along with part of the sales from other Bundaberg Rum products, will go towards raising $250,000 to support flood recovery efforts.
Bundaberg Distillery manager Graham Wrigglesworth says the company has been a part of the community for 125 years.
"It is our privilege to bring some enjoyment back to the local community in the wake of this latest flood crisis," he said.
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